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2-week build sprint
We pressure-test the idea, define the first version, and build it together. You leave with a working product in front of real users and a plan for what comes next.
Butter Labs by Miloni Sheth, product leader, designer and builder
I'm Miloni Sheth. I built and scaled Naia, a social commerce platform, from zero, after nearly a decade building marketplace products at Thumbtack and Upwork. Now I help other founders do the same.
One new business idea every week, free on Substack. Or work with me →
Butter, because that's how I think good products should feel. And everything's better with butter :)
Products
Frameworks
Idea Decision Kit
Decide if your business idea is worth it, before you spend money on it.
- A 51-page fillable workbook: six guided steps from idea to evidence
- A scorecard for Google Sheets and Excel that makes the call: GO, CHANGE or STOP
- A full worked example and seven AI prompts
- A one-page Idea Brief you can share
$29
Get the kit
About
Product Leader, Designer, Builder.
Passionate about consumer products, growth and marketplaces. Always working on the next build.
- NaiaFounder and CEO
- ThumbtackProduct, Growth, 0–1, Visioning
- UpworkProduct. Matching, search and onboarding
- SpotsNowProduct Advisor
Writing
Butter Labs on Substack
Business ideas, practical frameworks, and honest lessons for betting on yourself and building something of your own.
Where to look for your next business idea.
The market shifts creating new opportunities, and how to spot tailwinds for your own idea.
Change the context, change the odds
Your right to win doesn’t just come from the product itself.
Why I bet on myself
Leaving a career at its peak, and what the other side taught me.
this will help you get started
knowing how to spot opportunities clearly
you don't really need a big idea
go smaller than you think and win
principles for good AI design
The shift from value exchange to value co-creation
Work with me
Fractional product advisor and builder.
I help early-stage founders and teams decide what to build, design it well, and get it in front of users, without a full-time hire. I built and scaled Naia, a social commerce platform, from zero. Before that I led product, strategy and design at Thumbtack and Upwork.
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Fractional product advisor
An ongoing partnership. A few days a month with your team on product direction, design, and the calls that are hard to make alone.